Brand: EyeBuyDirect
Led creative direction for the Lele Pons x EyeBuyDirect brand campaign, "Embrace Your Light." This collaboration celebrated EyeBuyDirect’s commitment to empowerment and inclusivity, positioning eyewear as a tool for confidence and self-expression.
By leveraging Lele Pons’s dynamic influence—spanning fashion, creativity, and philanthropy—the campaign connected with diverse audiences, reinforcing EyeBuyDirect’s mission to inspire individuals to boldly and confidently embrace their unique selves.
Special acknowledgment to the incredibly talented team at Confidant., with heartfelt thanks to Key Byers and Richard Kluver for their invaluable contributions to this campaign.
