Brand: Skincare Junkie
Developed the brand strategy and led the creative direction for Skincare Junkie’s identity system and packaging to support its go-to-market launch. The design reimagined dermatology-centered skincare branding with a fresh, distinctive approach, combining minimal typography and a warm color palette to reflect the vibrant passion of "skincare junkies." Positioned as a high-end brand with cutting-edge formulations, this visually impactful identity helps Skincare Junkie stand out in the competitive cosmetics market with a refined balance of luxury and playful authenticity. Special appreciation to Gregg Friedman at Stylhaus Design Agency for his collaborative efforts in bringing this vision to life.
Typography Design Explorations
Press Kit Packaging Rendering
