Brand: EyeBuyDirect
Led EyeBuyDirect's rebranding initiative to develop a new visual identity, transforming the brand’s perception from a discounted eyewear retailer to a leading lifestyle brand. The visual direction emphasized a modern and elevated identity, reflecting quality and sophisticated style while showcasing EyeBuyDirect’s core values: affordability, trend-forward designs, and a commitment to eco-conscious materials and sustainability. The new branding was implemented across digital platforms, retail environments, and marketing campaigns, creating a cohesive brand experience. As of 2024, the brand is proudly recognized as one of the most-loved online eyewear destinations in the U.S.
Special appreciation to the incredible EyeBuyDirect Team for their collaboration and shared vision in bringing this project to life.
Note: The featured brand logo is a redesigned version that has evolved since the initial rebranding in 2021.
