Brand: Urban Calm Skincare
Developed and led the creation of the brand identity, packaging, and visual direction for a K-Beauty brand FaceTory’s first luxury skincare line, Urban Calm Skincare. Rooted in the harmony of Korean heritage and advanced skincare technology, the brand emphasizes the transformative power of fermented ingredients to deliver premium, clean formulations. The logo design reimagines Hangul characters with minimalist, geometric forms, creating a modern aesthetic that captures the brand’s essence of balance and refinement.
Heartfelt appreciation to Sang Lee, Chanho Park, Michelle Datu, and everyone at Urban Calm team for the opportunity to bring this inspiring brand to life.
