Born and raised in South Korea, I spent part of my childhood in Southern California and much of my young adult life in New York City. After nearly two decades in creative direction and brand design, I’ve come full circle — now based in South Pasadena, embracing a quieter rhythm that allows space for curiosity and creative renewal.

My work sits at the intersection of design and visual storytelling — shaping how brands look, feel, and connect with people. I believe in visuals that not only look beautiful but make people feel something — whether that’s wonder, nostalgia, or the quiet satisfaction of good design doing its job well.

Away from the screen, I spend time illustrating, surrounded by plants and light, finding inspiration in quiet, offline moments of stillness and renewal.