Born and raised in South Korea, I spent part of my childhood in Southern California and much of my young adult life in New York City. After nearly two decades in creative direction and brand design, I’ve come full circle, now based in South Pasadena and embracing a quieter rhythm that leaves space for curiosity and creative renewal.

My work lives at the intersection of design and visual storytelling, shaping how brands look, feel, and connect with people. I believe in visuals that not only look beautiful but make people feel something — whether that’s wonder, nostalgia, or the range of emotions that make us human and remind us of our common ground.

Away from the screen, you’ll find me spending time with my daughters, illustrating, and tending to my plants, finding rest in the small, daily rituals.