Brand: Million Dollar Baby Co.
Developed narrative and visual concepts for Babyletto and Namesake Home, two distinctive brands under Million Dollar Baby Co., each tailored to resonate with their unique audiences and market positioning. For Namesake Home, the creative direction focused on a collaboration with Japanese landscape designer Tomoko Kiwari, showcasing the Marin Collection’s seamless blend of nature and craftsmanship. Rooted in mindful living and heritage-inspired design, the concept appeals to an audience seeking balance, sustainability, and serenity, delivering an aspirational yet approachable vision of purpose-driven living. For Babyletto, the visual direction emphasized simple, direct communication of key product features and brand values. The modern, minimal design layout combined with iconography enhanced clarity, creating a cohesive and consistent approach to highlighting the product's unique selling points.
Developed narrative and visual concepts for Babyletto and Namesake Home, two distinctive brands under Million Dollar Baby Co., each tailored to resonate with their unique audiences and market positioning. For Namesake Home, the creative direction focused on a collaboration with Japanese landscape designer Tomoko Kiwari, showcasing the Marin Collection’s seamless blend of nature and craftsmanship. Rooted in mindful living and heritage-inspired design, the concept appeals to an audience seeking balance, sustainability, and serenity, delivering an aspirational yet approachable vision of purpose-driven living. For Babyletto, the visual direction emphasized simple, direct communication of key product features and brand values. The modern, minimal design layout combined with iconography enhanced clarity, creating a cohesive and consistent approach to highlighting the product's unique selling points.
The images in this moodboard are for concept presentation purposes only and do not represent the final created work.
